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True story : how to combine story and action to transform your business /
The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
[Minneapolis, Minn.] :
HighBridge Audio,
[2014]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Montague, Ty, |e author. | |
| 245 | 1 | 0 | |a True story : |b how to combine story and action to transform your business / |c Ty Montague. |
| 264 | 1 | |a [Minneapolis, Minn.] : |b HighBridge Audio, |c [2014] | |
| 300 | |a 1 online resource (1 audio file) | ||
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| 511 | 0 | |a Read by Sean Runnette. | |
| 588 | 0 | |a Vendor supplied image (EBSCO; viewed April 2, 2014). | |
| 520 | |a The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Success in business. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Succès dans les affaires. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast |0 (OCoLC)fst01743755 | |
| 650 | 7 | |a Customer relations. |2 fast |0 (OCoLC)fst00885533 | |
| 650 | 7 | |a Success in business. |2 fast |0 (OCoLC)fst01137062 | |
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