True story : how to combine story and action to transform your business /

The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Montague, Ty (Autor)
Otros Autores: Runnette, Sean (Narrador)
Formato: Electrónico Audiom
Idioma:Inglés
Publicado: [Minneapolis, Minn.] : HighBridge Audio, [2014]
Temas:
Branding (Marketing)
Customer relations.
Success in business.
Stratégie de marque.
Succès dans les affaires.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Downloadable audio books.
Audiobooks.
Livres audio.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.
Descripción Física:1 online resource (1 audio file)
ISBN:9781622314591
162231459X

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