Cargando…
Check 100 : tips for a successful eBay business /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Milton, Qld. :
Wrightbooks,
2014.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- UnProfessional; contents; about the author; acknowledgements; foreword; introduction; Chapter 1 vision; know your why; eyes wide shut; the bigger the vision, the easier it is to execute; 12-month road map; Chapter 2 start before you're ready; stay lean; fail fast; a hungry crowd; know your customer; know your market; be the dumbest person in the room; the three rules of start-up; Chapter 3 build an attraction model; strategic partnerships; the three steps to setting up a strategic partnership; find a complementary business; develop a compelling reason; develop a compelling offer
- Build your brand through the mediamake it relevant
- it's not about you; make it factual, and not just an opinion
- find the proof; make it credible
- be a reliable source; how to write a press release that works; getting it out there; be the go-to person; own your audience; recency and frequency; developing great content that matters; Chapter 4 get over your fear of sales; frame each conversation; ask the right questions; SOAR
- asking the right questions in sales; provide a solution; get their buy-in; new words for 'closing the sale'; getting started sequence; people crave 'real'; prove it
- What to do 80 per cent of the timevital signs and business health; generating referrals; Chapter 5 become number one online; inspire, capture, nurture; it's easier than ever before; building or updating your website; manage and communicate with your customers; iterate and adapt; the new SEO; content is king; video that works; increase your ranking even further; Google AdWords
- reaching people who are trying to find you; say it world-class fast; Chapter 6 manage and lead; communicate the vision; build a culture; four steps to creating a captivating culture; set the direction
- Become an efficient managercreating a business that can run without you; give them clarity; manage and monitor; systemise everything; get your head in the cloud; Chapter 7 know your numbers; the business scoreboard; the three things you need; profit and loss statement; balance sheet; 12-month budget; the three people you need; bookkeeper; accountant; chief financial officer; this will all change; Chapter 8 play the bigger game; raising money from investors; three questions on every investor's mind; am I going to lose my money?; when am I likely to get my money back?
- Am I likely to make any money?why value matters; how to value your business; the 10 valuation drivers of business; strategic value; know the process of raising money; The 10 steps to raising money from investors; your ultimate payday (maybe); positioning your business for exit; Chapter 9 it's your revolution; index; Advert