Customer and business analytics : applied data mining for business decision making using R /

Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Putler, Daniel S. (Autor), Krider, Robert E. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton, FL : CRC Press, ©2012.
Colección:Chapman & Hall/CRC the R series (CRC Press)
Temas:
Database marketing.
Data mining.
Decision making > Data processing.
R (Computer program language)
Database management.
Bases de données > Marketing.
Exploration de données (Informatique)
Prise de décision > Informatique.
R (Langage de programmation)
Bases de données > Gestion.
COMPUTERS > Database Management > Data Mining.
MATHEMATICS > Probability & Statistics > General.
Electronic books.
Software.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the text is ideal for students in customer and business analytics or applied data mining as well as professionals in small- to medium-sized organizations.
Descripción Física:1 online resource (xxvi, 289 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 283-285).
ISBN:9780429185687
0429185685
146650398X
9781466503984

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