Think bigger : developing a successful big data strategy for your business /

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"Big data--the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized--is revolutionizing business. Offering real-world insight and explanations, this book provides a roadmap for organizations looking to develop a profitable big da...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Van Rijmenam, Mark
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : American Management Association, [2014]
Temas:
Information technology > Management.
Big data.
Business > Data processing.
Database management.
Technologie de l'information > Gestion.
Données volumineuses.
Gestion > Informatique.
Bases de données > Gestion.
BUSINESS & ECONOMICS > Office Automation.
Big data
Business > Data processing
Database management
Information technology > Management
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"Big data--the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized--is revolutionizing business. Offering real-world insight and explanations, this book provides a roadmap for organizations looking to develop a profitable big data strategy ... and reveals why it''s not something they can leave to the I.T. department. Sharing best practices from companies that have implemented a big data strategy including Walmart, InterContinental Hotel Group, Walt Disney, and Shell, Think Bigger covers the most important big data trends affecting organizations, as well as key technologies like Hadoop and MapReduce, and several crucial types of analyses"--EBL
Descripción Física:1 online resource (ix, 305 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780814434161
0814434169
9781306462884
1306462886

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