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Recommend this! : delivering digital experiences that people want to share /
A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. The first step is learning to understand buyer activity to gauge what they wantor...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Wiley,
2014.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Machine generated contents note: ch. 1 Business as Usual Is Over ... or Is It?
- ch. 2 Digital Changes Everything
- ch. 3 Importance of Relationships
- ch. 4 How We Connect in the Digital World
- ch. 5 Measuring the Value of Relationships
- ch. 6 Bridging Digital
- ch. 7 Understanding Need
- ch. 8 Developing History
- ch. 9 Offering Curation
- ch. 10 Recognizing Faces
- ch. 11 Telling Stories
- ch. 12 Being Authentic
- ch. 13 Delivering Consistency
- ch. 14 Maintaining Credibility
- ch. 15 Helpfulness
- ch. 16 Nurturing Online Communities
- ch. 17 Delivering the Promise
- ch. 18 Looking Forward.