Best practices for graphic designers : packaging : an essential guide for implementing effective package design solutions /

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Best Practices for Graphic Designers, Packaging, takes you through the entire packaging process from strategy and concept development, through choosing the right materials, naming systems, studying the competition, surveying the shelf landscape and more. Gain strategic insights on all aspects of pac...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: Grip (Firm : Chicago, Ill.) (Responsable por el contenido)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Beverly, MA : Rockport Publishers, 2013.
Temas:
Packaging > Design.
ART > Techniques > Drawing.
Packaging > Design
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover
  • Title Page
  • Contents
  • Chapter 1: SHELVING, DESIGNED TO SELL
  • Chapter 2: BEYOND THE SHELF, DESIGNING FOR USAGE
  • Chapter 3: WORKING WITH A BUDGET
  • Chapter 4: NAMING SYSTEMS & VARIETIES
  • Chapter 5: PRIMARY VS. SECONDARY PACKAGING
  • Chapter 6: IN-HOUSE AGENCIES
  • Chapter 7: MATERIALS & SUBSTRATES
  • Chapter 8: BRAND REFRESH
  • Chapter 9: COLOR
  • Chapter 10: PHOTOGRAPHY & STYLING
  • Chapter 11: DESIGNING FOR FOOD
  • Chapter 12: HUMOR
  • Chapter 13: PACKAGING FOR KIDS
  • Chapter 14: SPIRITS, WINE & BEER
  • Chapter 15: MAKE IT GIFTABLE
  • Chapter 16: ENDCAPDESIGNER CREDITS
  • ABOUT THE AUTHOR

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