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Hands-on guide to creating Flash advertising : from concept to tracking--microsites, video ads, and more /
Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the bes...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Burlington, MA ; Focal Press,
©2008.
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| Colección: | Focal hands-on guide series.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Fincanon, Jason. | |
| 245 | 1 | 0 | |a Hands-on guide to creating Flash advertising : |b from concept to tracking--microsites, video ads, and more / |c Jason Fincanon. |
| 260 | |a Burlington, MA ; |a Focal Press, |c ©2008. | ||
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a The Focal Press hands-on guide series | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Creating Flash Advertising: From Concept to Tracking-Microsites, Video Ads, and More; Copyright; Table of Contents; Foreword; Acknowledgments; About the Author; Introduction; Chapter 1. Flash Advertising Quick Start; Why Use Flash for Advertising?; Ad Formats; Interactive Standards and the Interactive Advertising Bureau; Flash's Built-in Advertising Templates; Microsites; Mobile Devices; Place, Design, Build, and Launch; Conclusion; Chapter 2. Constants and Considerations; Ad Specs; Deadlines; Quality Control; Version Control; Conclusion; Chapter 3. Designing Banner Ads; Conception | |
| 505 | 8 | |a Goal of the CampaignDesigning with Transitions and Animation in Mind; Conclusion; Chapter 4. Preparing and Building Ads; Planning; Setting Up Your File; Cutting Images; clickTags and Links; Script to Save Time; Building to Standards; Bandwidth Profiler; HTML/JavaScript; Default Images; Quality Control; Conclusion; Chapter 5. Forms and Data in Ads; Where Are You Going?; File Size Consumption; Collecting and Passing Data; Conclusion; Chapter 6. File Optimization; Image Types; Image Compression; Vectors and Fonts; Optimizing Code; Conclusion; Chapter 7. Third-party Rich-media Technologies | |
| 505 | 8 | |a When to Utilize a Rich-media TechnologyRich-media Companies; Conclusion; Chapter 8. Trafficking and Tracking Your Ads; The Media Buy; Ad Server Tools; Tracking Your Ads; Rich-media Ads; Site-served Ads; Conclusion; Chapter 9. Designing Microsites; Less Constraints; Conception; Know the Brand (and Learn It if You Don't); Navigation; Designing with Transitions and Animation in Mind; Conclusion; Chapter 10. Preparing and Building Microsites; Plan of Attack; Collecting Assets; Building to Standards; HTML/JavaScript; No-Flash Backup; Collecting User Data; Quality Control; Conclusion | |
| 505 | 8 | |a Chapter 11. Driving Traffic to Your MicrositePaid Search; Banner Ads; To the Microsite from the Main Site; Word of Mouth (a.k.a. Viral Marketing); User Interactions and Referrals; Conclusion; Chapter 12. Advertising Examples; Rich-media Banners; Conclusion; Chapter 13. Snippets and Classes; Snippets; Classes; Conclusion; Index | |
| 520 | |a Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:* Mastering the myriad of ad specs, deadlines, quality and version control issues* Creating ads that balance campaign goals with design constraints* Preparing and building ads with team and QC standards* Using. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 630 | 0 | 0 | |a Flash (Computer file) |
| 630 | 0 | 7 | |a Flash (Computer file) |2 blmlsh |
| 630 | 0 | 7 | |a Flash (Computer file) |2 fast |
| 650 | 0 | |a Computer animation. | |
| 650 | 0 | |a Internet advertising. | |
| 650 | 6 | |a Animation par ordinateur. | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 7 | |a computer animation. |2 aat | |
| 650 | 7 | |a Computer animation |2 fast | |
| 650 | 7 | |a Internet advertising |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Fincanon, Jason. |t Hands-on guide to creating Flash advertising. |d Amsterdam ; Boston : Elsevier/Focal Press, ©2008 |z 9780240809496 |w (DLC) 2007023375 |w (OCoLC)141853630 |
| 830 | 0 | |a Focal hands-on guide series. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780240809496/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||