Hands-on guide to creating Flash advertising : from concept to tracking--microsites, video ads, and more /

Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the bes...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fincanon, Jason
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Burlington, MA ; Focal Press, ©2008.
Colección:Focal hands-on guide series.
Temas:
Flash (Computer file)
Computer animation.
Internet advertising.
Animation par ordinateur.
Publicité sur Internet.
computer animation.
Computer animation
Internet advertising
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:* Mastering the myriad of ad specs, deadlines, quality and version control issues* Creating ads that balance campaign goals with design constraints* Preparing and building ads with team and QC standards* Using.
Descripción Física:1 online resource (1 volume) : illustrations
ISBN:9781136140136
1136140131
0240809491
9780240809496

Ejemplares similares