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The customer culture imperative : a leader's guide to driving superior performance /
What do Toyota, Apple, and Zappos have in common? CUSTOMER-CENTRIC CULTURE And now, with this research-based method, you can replicate their success with your business Based on more than 60 studies and the authors' three-year proprietary research project with more than 100 companies, The Custom...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
©2014.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Brown, Linden, |d 1938- | |
| 245 | 1 | 4 | |a The customer culture imperative : |b a leader's guide to driving superior performance / |c Linden R. Brown and Chris L. Brown. |
| 260 | |a New York : |b McGraw-Hill Education, |c ©2014. | ||
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
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| 588 | 0 | |a Online resource; title from cover (Safari, viewed February 4, 2014). | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a What do Toyota, Apple, and Zappos have in common? CUSTOMER-CENTRIC CULTURE And now, with this research-based method, you can replicate their success with your business Based on more than 60 studies and the authors' three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization. Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc. Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Consumer satisfaction. | |
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Leadership. | |
| 650 | 6 | |a Consommateurs |x Satisfaction. | |
| 650 | 6 | |a Service à la clientèle. | |
| 650 | 6 | |a Leadership. | |
| 650 | 7 | |a Consumer satisfaction. |2 fast |0 (OCoLC)fst00876403 | |
| 650 | 7 | |a Customer services. |2 fast |0 (OCoLC)fst00885545 | |
| 650 | 7 | |a Leadership. |2 fast |0 (OCoLC)fst00994701 | |
| 700 | 1 | |a Brown, Chris L. | |
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