Tracking conversions without a shopping cart /

"Tracking and measuring conversions can be tricky with a third-party shopping cart. In this workshop, Web Analytics expert Avinash Kaushik provides his step-by-step guide for tracking conversions and making the most of data in Google Analytics. You'll learn to analyze common third-party sh...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kaushik, Avinash
Formato: Electrónico Video
Idioma:Inglés
Publicado: [Place of publication not identified] : FT Press, 2013.
Temas:
Electronic information resource searching.
Web usage mining.
Internet searching.
Recherche de l'information électronique.
Analyse du comportement des internautes.
Recherche sur Internet.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"Tracking and measuring conversions can be tricky with a third-party shopping cart. In this workshop, Web Analytics expert Avinash Kaushik provides his step-by-step guide for tracking conversions and making the most of data in Google Analytics. You'll learn to analyze common third-party shopping carts, manage Google Analytics data to maximize coversion profitability, and discover tools that will help you optimize your conversion rates."--Resource description page.
Notas:Title from title screen (viewed Feb. 5, 2014).
Descripción Física:1 online resource (1 streaming video file (52 min., 9 sec.))

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