Better intelligence from the new Google trends /

"Google Search Trends is one of the most valuable, yet underutilized, databases in the world. This workshop takes you through some of the critical features and teaches you how to use Google Search Trend information to better understand your market and potential opportunities. Web Analytics expe...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kaushik, Avinash
Formato: Electrónico Video
Idioma:Inglés
Publicado: [Place of publication not identified] : FT Press, 2013.
Temas:
Google Analytics.
Web usage mining > Computer programs.
Data mining.
Analyse du comportement des internautes > Logiciels.
Exploration de données (Informatique)
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"Google Search Trends is one of the most valuable, yet underutilized, databases in the world. This workshop takes you through some of the critical features and teaches you how to use Google Search Trend information to better understand your market and potential opportunities. Web Analytics expert Avinash Kaushik will cover new ways to segment Google Analytics data, critical analysis techniques, using analytics data to teach you things about your business, and how search trend data will help you with your overall marketing and business strategy."--Resource description page.
Notas:Title from resource description page (viewed).
Descripción Física:1 online resource (1 streaming video file (1 hr., 4 min., 26 sec.))

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