Successful business intelligence : unlock the value of BI & big data /

Expanded to cover the latest in business intelligence-big data, cloud, mobile, visual data discovery, and in-memory-this fully updated bestseller by BI guru Cindi Howson provides the most modern techniques to exploit BI for the highest ROI.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Howson, Cindi
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, Ã2014.
Edición:2nd ed.
Temas:
Business intelligence.
Business intelligence
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover
  • About the Author
  • Title Page
  • Copyright Page
  • Contents
  • Preface
  • Acknowledgments
  • 1. BI and Big Data from the Business Side
  • Business Intelligence by Other Names
  • How Business Intelligence Provides Value
  • The Business Intelligence Market
  • Battle Scars
  • The Research
  • Best Practices for Successful Business Intelligence
  • 2. Technobabble: Components of a Business Intelligence Architecture
  • Operational and Source Systems
  • Data Transfer: From Operational to Data Warehouse
  • The Data Warehouse
  • Data Warehouse Tables
  • The Data Warehouse Technology Platform
  • Big Data Technologies
  • Best Practices for Successful Business Intelligence
  • 3. The Business Intelligence Front-End: More Than a Pretty Face
  • Utopia: Self-Service BI
  • Business Query and Reporting
  • Visual Data Discovery
  • Dashboards
  • Scorecards
  • Production Reporting
  • Mobile BI
  • Online Analytical Processing (OLAP)
  • Microsoft Office
  • Performance Management
  • Analytic Applications
  • Advanced and Predictive Analytics
  • Big Data Analytics
  • Best Practices for Successful Business Intelligence
  • 4. Measures of Success
  • Success and Business Impact
  • How to Measure Success
  • Measures of Success at Netflix
  • Measures of Success at Learning Circle
  • Measures of Success at Constant Contact
  • Return on Investment
  • Anecdotes of Hard Business Benefits
  • Number of Users
  • Other Measures of Success
  • Best Practices for Successful Business Intelligence
  • 5. Catalysts for Success: The LOFT Effect
  • The Role of Luck
  • Opportunity
  • Frustration
  • Threat
  • The Role of Time
  • If There Is No LOFT Effect, Is Successful BI Still Possible?
  • Best Practices for Successful Business Intelligence
  • 6. Executive Support and Culture
  • Executive Support and Success
  • Which Executive Is the Best Sponsor?
  • The Role of an Executive Sponsor.
  • Getting and Keeping Executive Buy-In
  • Culture
  • Best Practices for Successful Business Intelligence
  • 7. The Business-IT Partnership
  • Voices of Frustration ... and Hope
  • The Business-IT Yin-Yang
  • Meet the Hybrid Business-IT Person
  • How to Be a Better Partner
  • Partnership and BI Success
  • Partnership at Netflix
  • Alignment
  • Best Practices for Successful Business Intelligence
  • 8. D Is for Data
  • Data Breadth
  • Data Quality
  • Successful Data Architectures
  • Master Data Management
  • Right-Time Data
  • Data Quality's Chicken and Egg
  • Best Practices for Successful Business Intelligence
  • 9. Relevance
  • Relevance Brings Clearer Vision
  • Relevance Improves Patient Care
  • Relevance for Teachers
  • The Role of Incentives
  • Personalization
  • Requirements-Driven BI
  • What to Do with Big Data
  • Best Practices for Successful Business Intelligence
  • 10. Agile Development
  • Waterfall Development Process
  • Agile Development Techniques
  • Basic Concepts of Scrum
  • Agile Culture at Netflix
  • Medtronic: Agile for the Right Projects
  • Sharper BI at 1-800 CONTACTS
  • Best Practices for Successful Business Intelligence
  • 11. Organizing for Success
  • Enterprise vs. Departmental BI
  • The BI Steering Committee
  • Business Intelligence Competency Centers (BICC)
  • The Best People
  • BI Team Leaders as Level 5 Leaders
  • Best Practices for Successful Business Intelligence
  • 12. The Right BI Tool for the Right User
  • The Importance of BI Tools
  • The Role of BI Standardization
  • The Right Tool for the Right User
  • Characteristics for Defining User Segments
  • The Most Successful BI Module
  • Best Practices for Successful Business Intelligence
  • 13. Other Secrets to Success
  • Innovation
  • Evangelizing and Promoting Your BI Capabilities
  • Training
  • A Picture Is Worth a Thousand Numbers.
  • Best Practices for Successful Business Intelligence
  • 14. The Future of Business Intelligence
  • Improvement and Innovation Priorities
  • BI Search & Text Analytics
  • Collaboration
  • E-mail and Microsoft Office Integration
  • Will Hadoop Kill the Data Warehouse?
  • Privacy in the Age of Big Data
  • Evolving Your Capabilities
  • Words of Wisdom
  • Appendix A: Successful BI Survey Demographics
  • Appendix B: Recommended Resources
  • Notes
  • Index.

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