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Successful business intelligence : unlock the value of BI & big data /

Expanded to cover the latest in business intelligence-big data, cloud, mobile, visual data discovery, and in-memory-this fully updated bestseller by BI guru Cindi Howson provides the most modern techniques to exploit BI for the highest ROI.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Howson, Cindi
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, Ã2014.
Edición:2nd ed.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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246 3 |a Unlock the value of Business Intelligence and big data 
250 |a 2nd ed. 
260 |a New York :  |b McGraw-Hill Education,  |c Ã2014. 
300 |a 1 online resource (1 volume) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
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504 |a Includes bibliographical references and index. 
520 |a Expanded to cover the latest in business intelligence-big data, cloud, mobile, visual data discovery, and in-memory-this fully updated bestseller by BI guru Cindi Howson provides the most modern techniques to exploit BI for the highest ROI. 
505 0 |a Cover -- About the Author -- Title Page -- Copyright Page -- Contents -- Preface -- Acknowledgments -- 1. BI and Big Data from the Business Side -- Business Intelligence by Other Names -- How Business Intelligence Provides Value -- The Business Intelligence Market -- Battle Scars -- The Research -- Best Practices for Successful Business Intelligence -- 2. Technobabble: Components of a Business Intelligence Architecture -- Operational and Source Systems -- Data Transfer: From Operational to Data Warehouse -- The Data Warehouse -- Data Warehouse Tables -- The Data Warehouse Technology Platform -- Big Data Technologies -- Best Practices for Successful Business Intelligence -- 3. The Business Intelligence Front-End: More Than a Pretty Face -- Utopia: Self-Service BI -- Business Query and Reporting -- Visual Data Discovery -- Dashboards -- Scorecards -- Production Reporting -- Mobile BI -- Online Analytical Processing (OLAP) -- Microsoft Office -- Performance Management -- Analytic Applications -- Advanced and Predictive Analytics -- Big Data Analytics -- Best Practices for Successful Business Intelligence -- 4. Measures of Success -- Success and Business Impact -- How to Measure Success -- Measures of Success at Netflix -- Measures of Success at Learning Circle -- Measures of Success at Constant Contact -- Return on Investment -- Anecdotes of Hard Business Benefits -- Number of Users -- Other Measures of Success -- Best Practices for Successful Business Intelligence -- 5. Catalysts for Success: The LOFT Effect -- The Role of Luck -- Opportunity -- Frustration -- Threat -- The Role of Time -- If There Is No LOFT Effect, Is Successful BI Still Possible? -- Best Practices for Successful Business Intelligence -- 6. Executive Support and Culture -- Executive Support and Success -- Which Executive Is the Best Sponsor? -- The Role of an Executive Sponsor. 
505 8 |a Getting and Keeping Executive Buy-In -- Culture -- Best Practices for Successful Business Intelligence -- 7. The Business-IT Partnership -- Voices of Frustration ... and Hope -- The Business-IT Yin-Yang -- Meet the Hybrid Business-IT Person -- How to Be a Better Partner -- Partnership and BI Success -- Partnership at Netflix -- Alignment -- Best Practices for Successful Business Intelligence -- 8. D Is for Data -- Data Breadth -- Data Quality -- Successful Data Architectures -- Master Data Management -- Right-Time Data -- Data Quality's Chicken and Egg -- Best Practices for Successful Business Intelligence -- 9. Relevance -- Relevance Brings Clearer Vision -- Relevance Improves Patient Care -- Relevance for Teachers -- The Role of Incentives -- Personalization -- Requirements-Driven BI -- What to Do with Big Data -- Best Practices for Successful Business Intelligence -- 10. Agile Development -- Waterfall Development Process -- Agile Development Techniques -- Basic Concepts of Scrum -- Agile Culture at Netflix -- Medtronic: Agile for the Right Projects -- Sharper BI at 1-800 CONTACTS -- Best Practices for Successful Business Intelligence -- 11. Organizing for Success -- Enterprise vs. Departmental BI -- The BI Steering Committee -- Business Intelligence Competency Centers (BICC) -- The Best People -- BI Team Leaders as Level 5 Leaders -- Best Practices for Successful Business Intelligence -- 12. The Right BI Tool for the Right User -- The Importance of BI Tools -- The Role of BI Standardization -- The Right Tool for the Right User -- Characteristics for Defining User Segments -- The Most Successful BI Module -- Best Practices for Successful Business Intelligence -- 13. Other Secrets to Success -- Innovation -- Evangelizing and Promoting Your BI Capabilities -- Training -- A Picture Is Worth a Thousand Numbers. 
505 8 |a Best Practices for Successful Business Intelligence -- 14. The Future of Business Intelligence -- Improvement and Innovation Priorities -- BI Search & Text Analytics -- Collaboration -- E-mail and Microsoft Office Integration -- Will Hadoop Kill the Data Warehouse? -- Privacy in the Age of Big Data -- Evolving Your Capabilities -- Words of Wisdom -- Appendix A: Successful BI Survey Demographics -- Appendix B: Recommended Resources -- Notes -- Index. 
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