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Open data now : the secret to hot startups, smart investing, savvy marketing, and fast innovation /

Get unprecedented access to thousands of databases. It's called Open Data, and it's revolutionizing business. The business leader's guide to using Open Data to analyze patterns and trends, manage risk, solve problems-and seize the competitive edge Two major trends-the exponential grow...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gurin, Joel, 1953-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, [2014]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover
  • Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation
  • Copyright Page
  • Contents
  • Dedication
  • Preface: My Journey Through the Datasphere
  • Acknowledgments
  • Introduction: The World's Greatest Free Resource
  • Part 1 The Power of Open Data
  • 1 An Opportunity as Big as the Web
  • 2 Hot Startups: Turning Government Data into Dollars
  • 3 Consumer Websites: Choice Engines for Smart Disclosure
  • 4 New Companies to Manage the Data Deluge
  • 5 Data-Driven Investing: New Tools for Business Analysis
  • 6 Green Investing: Betting on Sustainability Data
  • 7 Savvy Marketing: How Reputational Data Defines Your Brand
  • 8 The Marketing Science of Sentiment Analysis
  • 9 Tapping the Crowd for Fast Innovation
  • 10 The Open Research Lab: Innovating Through Open Collaboration
  • Part 2 The Business Environment: New Trends in Open Data
  • 11 Privacy, Security, and the Value of Personal Data
  • 12 Doing Business in a See-Through Society
  • 13 Government and Data: Setting the Rules for an Open World
  • 14 The Open Data Future
  • Selected Bibliography
  • Appendix A: Using OpenDataNow.com
  • Appendix B: Defining Data Categories
  • Glossary
  • Chapter Notes
  • Index
  • About the Author