Data crush : how the information tidal wave is driving new business opportunities /

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The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Surdak, Christopher
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : American Management Association, ©2014.
©2014
Temas:
Information technology > Management.
Marketing research > Data processing.
Business intelligence > Data processing.
Big data.
Technologie de l'information > Gestion.
Marketing > Recherche > Informatique.
Données volumineuses.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Information Management.
Data Mining.
Big data
Information technology > Management
Marketing research > Data processing
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Part one : what's driving the data crush?
  • Mobility
  • Virtual living
  • Digital commerce
  • Online entertainment
  • Cloud computing
  • "Big data"
  • Part two : the impact on business
  • Contextification
  • Socialfication
  • Quantafication
  • Appification
  • Cloudification
  • Thingification
  • Part three : how successful businesses will respond
  • Polarize
  • Accelerate
  • Data enable
  • Quantification
  • Gamify
  • Crowdsource.

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