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It's Not the Size of the Data -- It's How You Use It : Smarter Marketing with Analytics and Dashboards.
Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies ... mounds of marketing metrics are generated across touchpoints and channels. For marketers drowning in data, dashboard analytics bring order to sprawling numbers, and accurate answers to questions about what&...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
AMACOM,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |