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Digital analytics primer /
Learn the concepts and methods for creating economic and business value with digital analytics, mobile analytics, web analytics, and market research and social media data. In Digital Analytics Primer , pioneering expert Judah Phillips introduces the concepts, terms, and methods that comprise the sci...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
Pearson,
2013, 2014.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 003 | OCoLC | ||
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| 020 | |a 9780133812411 | ||
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| 050 | 4 | |a HF5548.2 |b .P45555 2013 | |
| 049 | |a UAMI | ||
| 100 | 1 | |a Phillips, Judah. | |
| 245 | 1 | 0 | |a Digital analytics primer / |c Judah Phillips. |
| 260 | |a Upper Saddle River, N.J. : |b Pearson, |c 2013, 2014. | ||
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Online resource; title from title page (Safari, viewed Jan. 21, 2014). | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Learn the concepts and methods for creating economic and business value with digital analytics, mobile analytics, web analytics, and market research and social media data. In Digital Analytics Primer , pioneering expert Judah Phillips introduces the concepts, terms, and methods that comprise the science and art of digital analysis for web, site, social, video, and other types of quantitative and qualitative data. Business readers-from new practitioners to experienced executives-who want to understand how digital analytics can be used to reduce costs and increase profitable revenue throughout the business should read this book. Phillips delivers a comprehensive review of the core concepts, vocabulary, and frameworks, including analytical methods and tools that can help you successfully integrate analytical processes, technology, and people into all aspects of business operations. This unbiased and product-independent primer draws from the author's extensive experience doing and managing analytics in this field. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Business |x Data processing. | |
| 650 | 0 | |a Business intelligence |x Evaluation. | |
| 650 | 0 | |a Knowledge management. | |
| 650 | 2 | |a Knowledge Management | |
| 650 | 6 | |a Gestion |x Informatique. | |
| 650 | 6 | |a Gestion des connaissances. | |
| 650 | 7 | |a Business |x Data processing. |2 fast |0 (OCoLC)fst00842293 | |
| 650 | 7 | |a Knowledge management. |2 fast |0 (OCoLC)fst00988184 | |
| 776 | 0 | 8 | |i Print version: |a Phillips, Judah. |t Digital analytics primer. |d Upper Saddle River, New Jersey : Pearson Education, 2013, ©2014 |z 9780133812411 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780133812411/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||