Cargando…
The game changer : how to use the science of motivation with the power of game design to shift behaviour, shape culture and make clever happen /
Use the science of motivation with the power of game design to unlock motivation and drive progress in your organisation. There are two conventional ways to approach motivation: set goals and try to change attitudes and beliefs (which takes a lot of personalised effort); or develop incentives and re...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Richmond, Vic. :
Wiley,
2014.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- The Game Changer; Contents; About the author; Acknowledgements; The big question: How do you motivate people to do great work?; How to use this book; Part I The motivation savvy-up; 1 A most alluring motivational folklore; Stuff gets warped; Positive thinking and the danger of belief; Getting strategic with optimism; This is where we need to suspend disbelief; Overcoming the cult of success; The secret to secrets (and other things you don't know); Declaring war on 'just because'; The allure of quick fixes; Motivation
- strategy and design; Tactics are a bit like cooking ingredients.
- The Law of Unintended ConsequencesRelentless iteration; The irony of expertise, and this book; Ignorance is bliss; Don't take things too seriously; 2 An imperative for change; Everybody loves change, right?; Change is hard; If it's not urgent, it's not important; Change is not a single-player game; A vision needs to be captured; The rationale for change needs to be communicated; Vision? Check. Communication? Check. Now what?; A paradox for leaders; The Valve example; Balancing short-term and long-term goals; Dealing with perceived hierarchy in a flat structure.
- Productivity without management?The world is becoming flat; It's robots vs ninjas; Robot work is getting automated and outsourced; Samurai; Rogues; Ninjas; 3 And yet ... the big motivation gap; Constructive Discontent; But what happens if you've got no gap?; From automation to aspiration; Bridging the gap; Before we get carried away, a note on intrinsic and extrinsic motivation; The classic (internal) motivational approach; The conventional (extrinsic) management approach; Herzberg's hygiene factors; By Pavlov's salivating dogs!; Skinner's five schedules of reinforcement.
- It all comes back to the gapPart II Getting your game on; 4 The root of all game-changing hacks; The Progress Principle; Conservation of effort; When our sense of progress is low, motivation suffers; Our behaviour will default to the activities that provide the richest sense of progress; A clear sense of progress; Progress exists in a container; The LinkedIn progress bar; A most incorrect yet utterly useful way to view motivation; Remove the friction; Visibility before accountability; Traits vs behaviours; Keeping it real; 5 Get your head into the game; The myths that surround games.
- Games are a global phenomenonGames are not just about winning; Games are simply work that's well designed; The trouble with the word 'game'; Games are behavioural manipulation; The anatomy of a game; Goals; Rules; Feedback; Goals, rules, feedback
- the ultimate diagnostic; Challenge, stimulation, reward
- the three keys to unlocking engagement; Avoid getting blunt, bored or burned; The uncanny parallels; 6 A model game changer; A theory of fun; Hard work cannot be infinite; The quantified self; A vision of play and possibility; Finite games; Infinite games; Play? You can't be serious!