The ad-makers : how the best TV commercials are produced /

The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acqui...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Newth, Tom von Logue
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Focal Press, 2013.
Temas:
Television commercials.
Messages publicitaires.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction
  • TV advertising in the Internet Age
  • Stages from conception to distribution
  • Corporate conception to creative
  • Overall campaign plan
  • Product identity, message, and audience
  • The agency takes over
  • Refining the conceptual deck
  • Interview: Agency CEO Luke Mugliston
  • Preproduction
  • Scripting and storyboarding
  • Development of vision with production company and director
  • Logistics
  • Interview: Executive producer David Lyons
  • Interview: Director Fredrik Bond
  • Interview: production designer John Ebden
  • Interview: agency producer Chris Harrison
  • Interview: storyboard artist Corran Brownlee
  • The shoot
  • Logistics
  • The onset of digital
  • Interview: director Daniel Kleinman
  • Interview: director Bruce MacWilliams
  • Interview: cinematographer Arturo Smith
  • Interview: director of photography Ben Seresin
  • Post-production
  • Editing
  • Digital effects and animation
  • Interview: visual effects and CGI supervisor Dan Seddon
  • Interview: editor Steve Gandolfi
  • New horizons
  • Life beyond television
  • Television re-imagined
  • New possibilities
  • An industry adapts
  • Less money, less time.

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