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The ad-makers : how the best TV commercials are produced /
The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acqui...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Focal Press,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world's top commercials. Each chapter includes an overview of best practice and a host of images-stills from the spots themselves and c. |
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| Descripción Física: | 1 online resource (1 volume) : illustrations |
| ISBN: | 9781136017049 1136017046 1306208130 9781306208130 0415812305 9780415812306 9780203796290 0203796292 9781136016967 1136016961 9781136017124 1136017127 |