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Get up to speed with online marketing : how to use websites, blogs, social networking and more to promote your business /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Harlow, England :
Pearson,
2013.
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| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover; Contents; Acknowledgements; About the author; Preface to the second edition; Introduction; Part One Get strategic; 1 Online marketing 101; 2 Your online marketing plan; Part Two Get online; 3 Establish a web presence; How to build a website with no technical knowledge; 4 Boost your search engine rankings; How to increase your visibility on Google; 5 Engage with email; How to build an email list without annoying people; Part Three Get creative; 6 Build a blog; How to build trust, reputation and traffic; 7 Podcast for profit; How to attract an audience of loyal listeners
- 8 Lights, camera, action!How to produce online video on a budget; 9 Show, donâ#x80;#x99;t tell; How to showcase your business on photo sharing sites; Part Four Get out there; 10 Build an online community; How to choose and use social networks; 11 Find fans on Facebook; How to harness the worldâ#x80;#x99;s largest network; 12 Develop leads on LinkedIn; How to take your business networking online; 13 Tap into Twitter; How to use the real-time web to build a following; 14 Get on Google+; How to add people to your circle of influence; 15 Pique interest with Pinterest
- How to use the visual web to attract attentionPart Five Get help; 16 Achieve more by outsourcing; How to find someone to help you achieve your vision; An Aâ#x80;#x93;Z of online marketing