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Get up to speed with online marketing : how to use websites, blogs, social networking and more to promote your business /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Reed, Jon, 1971-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Harlow, England : Pearson, 2013.
Edición:2nd ed.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Reed, Jon,  |d 1971- 
245 1 0 |a Get up to speed with online marketing :  |b how to use websites, blogs, social networking and more to promote your business /  |c Jon Reed. 
250 |a 2nd ed. 
260 |a Harlow, England :  |b Pearson,  |c 2013. 
300 |a 1 online resource (1 volume) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Print version record. 
500 |a Includes index. 
505 0 |a Cover; Contents; Acknowledgements; About the author; Preface to the second edition; Introduction; Part One Get strategic; 1 Online marketing 101; 2 Your online marketing plan; Part Two Get online; 3 Establish a web presence; How to build a website with no technical knowledge; 4 Boost your search engine rankings; How to increase your visibility on Google; 5 Engage with email; How to build an email list without annoying people; Part Three Get creative; 6 Build a blog; How to build trust, reputation and traffic; 7 Podcast for profit; How to attract an audience of loyal listeners 
505 8 |a 8 Lights, camera, action!How to produce online video on a budget; 9 Show, donâ#x80;#x99;t tell; How to showcase your business on photo sharing sites; Part Four Get out there; 10 Build an online community; How to choose and use social networks; 11 Find fans on Facebook; How to harness the worldâ#x80;#x99;s largest network; 12 Develop leads on LinkedIn; How to take your business networking online; 13 Tap into Twitter; How to use the real-time web to build a following; 14 Get on Google+; How to add people to your circle of influence; 15 Pique interest with Pinterest 
505 8 |a How to use the visual web to attract attentionPart Five Get help; 16 Achieve more by outsourcing; How to find someone to help you achieve your vision; An Aâ#x80;#x93;Z of online marketing 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Internet marketing. 
650 0 |a Social media. 
650 0 |a Small business  |x Management. 
650 6 |a Marketing sur Internet. 
650 6 |a Médias sociaux. 
650 6 |a Petites et moyennes entreprises  |x Gestion. 
650 7 |a social media.  |2 aat 
650 7 |a Internet marketing  |2 fast 
650 7 |a Small business  |x Management  |2 fast 
650 7 |a Social media  |2 fast 
650 7 |a Commerce.  |2 hilcc 
650 7 |a Business & Economics.  |2 hilcc 
650 7 |a Marketing & Sales.  |2 hilcc 
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