Cargando…
The graphic designer's guide to portfolio design /
Landing a job in graphic design or multimedia starts with the creation of a portfolio that showcases a student's best work. With sample portfolios, interviews with leaders in graphic design and advertising industries, and step-by-step instruction for creating professional print and digital port...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
J. Wiley & Sons,
©2014.
|
| Edición: | 3rd ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Preface; Acknowledgments; Chapter 1: The Portfolio Process-Start to Finish; You Need a Portfolio; A Portfolio Must Stand Alone; Start Building Your Portfolio; Tailor the Portfolio to Your Area of Specialization; Be Prepared; Chapter 2: Planning Your Portfolio; Concept; Content; Follow-through; Career Development Checklist; Layout and Design Evaluation Sheet; Chapter 3: The Traditional Portfolio: The Résumé, Cover Letter, and Business Card; What Goes into the Written Part of Your Portfolio?; The Résumé; Cover Letter; Business Card; Designing Your Self-Promotional Package
- Chapter 4: The Traditional Portfolio: Design and Art ProjectsOrganizing Your Portfolio; Professional Portfolio Presentation; Additional Display Guidelines; Portfolios for Different Design Disciplines; The Rough Book and the Sketchbook; The Artist's Statement; Chapter 5: The Digital Portfolio: CD-ROMs, DVDs, and Web Sites; CD-ROM/DVD- or Web-Based Portfolio?; Size and Speed: Primary Criteria; Deciding Which Multimedia Authoring Program to Use; Master of the Web: Choosing a Hypertext Markup Language (HTML) Program Editor; Putting It All Together: Additional Software Options
- Planning Your Web Design ProjectChapter 6: The Digital Portfolio: Technical Elements; Preparing Work for Digital Presentation; Coordinating Graphics Formats; Inserting, Resizing, and Moving Graphics; Compressing Files to Reduce Size; Using Color Spaces for Multimedia Design; Transferring Artwork into the Computer; The Lowdown on Downloads; Scaling the Learning Curve; Chapter 7: The Design Phase; Organize, Organize, Organize; Designing a Visual Theme: Making Your Portfolio Unique; Navigation: How to Get There from Here; Using Color Effectively; Color and Your Portfolio Interface; Color Wrap-up
- Chapter 8: Working with TypeA Brief Lesson on Type for Multimedia Design; Using Type to Express Your Artistic Vision; Visual Organization; The Importance of Consistency; Body Copy; The Psychology of Type; Ten Rules for Good Type Design; Chapter 9: Maneuvering around Your Site; Getting There from Here; Navigation Techniques for Successful Interface Design; Strategizing Navigation; Choosing the Best Navigation System for You; Navigation Review; Chapter 10: The Web-Based Portfolio: Web Page Design; Why Web Page Design Isn't Like Page Design; Step 1: Start with a Layout
- Step 2: Gather Your AssetsStep 3: Create and Code Your Interface; Step 4: Publish Your Pages; Final Thoughts; Chapter 11: The Web-Based Portfolio: Technical Elements; Do-It-Yourself Web Site Development; Finding a Web Host; Promoting Your Site; Final Thoughts; Chapter 12: Multimedia and Your Interface; Multimedia and the Digital Portfolio; Adding Audio to Your Portfolio; Meeting the Video Challenge; Chapter 13: Designer Checklists; Designer Checklist for Digital Portfolios; Design Elements Checklist; Technical Design Checklist; Miscellaneous Designer Checklist; Final Thoughts