Cargando…
The Financial Times essential guide to developing a business strategy : how to use strategic planning to start up or grow your business /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Harlow, U.K. :
Pearson,
2013.
|
| Edición: | 1st ed. |
| Colección: | Financial times essential guides.
Always learning. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Introduction Why strategy? What is strategy? What is the output? What is the outcome? What is a strategic plan? What is strategic planning? The Strategy Pyramid Business vs corporate strategy Part One: Strategy Development 1. Knowing Your Business Identifying key segments Essential example: Apple's saviour segments Segmentation in a start-up Essential case study: Extramural Ltd
- the business 2. Setting Goals and Objectives Setting long-term goals Essential example: Life at Mars Setting SMART objectives Essential case study: Extramural Ltd
- goals and objectives 3. Forecasting Market Demand Sizing the market Forecasting market demand Essential tool: Moving averages Essential example: No wrap for the cinema Forecasting demand for a start-up Market demand risks and opportunities Essential case study: Extramural Ltd
- market demand 4. Gauging Industry Competition Assessing competitive intensity Assigning customer purchasing criteria Deriving key success factors Essential tool: Economies of scale Essential example: Jessops is shuttered Gauging competition in a start-up Industry competition risks and opportunities Essential case study: Extramural Ltd
- industry competition 5. Tracking Competitive Advantage Rating competitive position Essential tool: Product/market risk Reviewing resources and capabilities Essential tool: The value chain Essential example: The everlasting Monsoon Creating competitive advantage in a start-up Essential example: Of diet, dance and detectives Essential case study: Extramural Ltd
- competitive advantage 6. Targeting the Strategic Gap Targeting the portfolio gap Targeting the capability gap Profiling the ideal player Specifying the target gap Essential example: Could Liverpool FC be champions again? Targeting the gap in a start-up Essential case study: Extramural Ltd
- strategic gap 7. Bridging the Gap: Business Strategy Opting for a generic strategy Essential tool: The experience curve Strategic repositioning and shaping profit growth options Essential tool: Uncontested market space Making the strategic investment decision Essential example: Sainsbury's fights back Bridging the gap for a start-up Business strategic risks and opportunities Essential case study: Extramural Ltd
- business strategy 8. Bridging the Gap: Corporate Strategy Optimising the corporate portfolio Essential tool: The growth/share matrix Creating value from mergers, acquisitions and alliances Essential tool: Parenting value Building strategically valuable resources Essential tool: Core competences Essential example: UU U-turn Corporate strategic risks and opportunities Essential case study: Extramural Ltd
- corporate strategy 9. Addressing Risk and Opportunity Reviewing plan in a market context Appraising opportunity versus risk Essential tool: Expected value and sensitivity analysis Essential example: Britney does it again Essential case study: Extramural Ltd
- risk and opportunity Part Two: Strategic Planning.