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The Financial Times essential guide to developing a business strategy : how to use strategic planning to start up or grow your business /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Harlow, U.K. :
Pearson,
2013.
|
| Edición: | 1st ed. |
| Colección: | Financial times essential guides.
Always learning. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Evans, Vaughan, |d 1951- | |
| 245 | 1 | 4 | |a The Financial Times essential guide to developing a business strategy : |b how to use strategic planning to start up or grow your business / |c Vaughan Evans. |
| 246 | 3 | 0 | |a How to use strategic planning to start up or grow your business |
| 250 | |a 1st ed. | ||
| 260 | |a Harlow, U.K. : |b Pearson, |c 2013. | ||
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a FT essential guides | |
| 490 | 1 | |a Always learning | |
| 588 | 0 | |a Online resource; title from title page (Safari, viewed January 13, 2014). | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction Why strategy? What is strategy? What is the output? What is the outcome? What is a strategic plan? What is strategic planning? The Strategy Pyramid Business vs corporate strategy Part One: Strategy Development 1. Knowing Your Business Identifying key segments Essential example: Apple's saviour segments Segmentation in a start-up Essential case study: Extramural Ltd -- the business 2. Setting Goals and Objectives Setting long-term goals Essential example: Life at Mars Setting SMART objectives Essential case study: Extramural Ltd -- goals and objectives 3. Forecasting Market Demand Sizing the market Forecasting market demand Essential tool: Moving averages Essential example: No wrap for the cinema Forecasting demand for a start-up Market demand risks and opportunities Essential case study: Extramural Ltd -- market demand 4. Gauging Industry Competition Assessing competitive intensity Assigning customer purchasing criteria Deriving key success factors Essential tool: Economies of scale Essential example: Jessops is shuttered Gauging competition in a start-up Industry competition risks and opportunities Essential case study: Extramural Ltd -- industry competition 5. Tracking Competitive Advantage Rating competitive position Essential tool: Product/market risk Reviewing resources and capabilities Essential tool: The value chain Essential example: The everlasting Monsoon Creating competitive advantage in a start-up Essential example: Of diet, dance and detectives Essential case study: Extramural Ltd -- competitive advantage 6. Targeting the Strategic Gap Targeting the portfolio gap Targeting the capability gap Profiling the ideal player Specifying the target gap Essential example: Could Liverpool FC be champions again? Targeting the gap in a start-up Essential case study: Extramural Ltd -- strategic gap 7. Bridging the Gap: Business Strategy Opting for a generic strategy Essential tool: The experience curve Strategic repositioning and shaping profit growth options Essential tool: Uncontested market space Making the strategic investment decision Essential example: Sainsbury's fights back Bridging the gap for a start-up Business strategic risks and opportunities Essential case study: Extramural Ltd -- business strategy 8. Bridging the Gap: Corporate Strategy Optimising the corporate portfolio Essential tool: The growth/share matrix Creating value from mergers, acquisitions and alliances Essential tool: Parenting value Building strategically valuable resources Essential tool: Core competences Essential example: UU U-turn Corporate strategic risks and opportunities Essential case study: Extramural Ltd -- corporate strategy 9. Addressing Risk and Opportunity Reviewing plan in a market context Appraising opportunity versus risk Essential tool: Expected value and sensitivity analysis Essential example: Britney does it again Essential case study: Extramural Ltd -- risk and opportunity Part Two: Strategic Planning. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Business planning. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 7 | |a Business planning |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 730 | 0 | |a Financial times (London, England) | |
| 830 | 0 | |a Financial times essential guides. | |
| 830 | 0 | |a Always learning. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781292002613/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH25961031 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH25804153 | ||
| 994 | |a 92 |b IZTAP | ||