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Design thinking for entrepreneurs and small businesses : putting the power of design to work /

This book is the first book on the subject for smaller businesses. Until now, design thinking - a methodology for solving business problems and identifying opportunities - has been the playground fro companies with big budgets, giving them the advantage of the innovation that comes from using the la...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ingle, Beverly Rudkin (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Berkeley, CA] : Apress, [2013]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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505 0 0 |t Introduction to Design Thinking --  |t The Role of Research in Design Thinking --  |t Designing a Business Strategy --  |t Designing Live Customer Experiences --  |t Designing Digital Customer Experiences --  |t Designing Services and Service Delivery --  |t Designing Marketing --  |t Designing for Change --  |t Designing for Growth --  |t Case Studies --  |t Metrics for Design Thinking --  |t Glossary of Design Thinking Jargon --  |t Resources. 
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