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All in startup : launching a new idea when everything is on the line /
"A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understanding of how to launch a company in a way that dramatically improves...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley,
[2014]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- First Appearances Can Be Deceiving
- You're Not Fooling Anyone
- You Can't Sell Anything by Doing All of the Talking
- It's How Well You Lose, Not How Well You Win, That Determines Whether You Get to Keep Playing
- The Real Pros Don't Play Every Hand
- Vanity Metrics Can Hide the Real Numbers That Matter to Your Business
- You Won't Find a Mentor if You Don't Ask
- Put Your Customers and Their Needs before Your Vision for a Solution
- Don't Gamble: Use Small Bets to Find Opportunities
- Even Experts Need to Prepare for New Terrain
- People Don't Buy Visionary Products They Buy Solutions to Their Problems
- Only Customers Can Tell You if You've Found a Problem Worth Solving
- Hoping and Praying for Luck Is Not a Strategy
- It's Never Too Late to Test Your Assumptions
- The Secret to Customer Interviews Is Nonleading, Open-Ended Questions
- The Only Way to Get Good at Customer Interviews Is to Practice
- Finding Out Your Assumptions Were Wrong Is Just as Valuable as Proving Them Right
- Don't Pivot to a New Idea without Testing Your New Assumptions
- Save Your Chips for When You'll Need the Least Amount of Luck to Win
- Successful Entrepreneurs Recognize Failure, Fold, and Live to Fight Another Day
- Test Your Assumptions before Committing Any Resources to an Idea
- Luck Can Be Engineered if You Take Emotion Out of the Equation
- Every Successful Entrepreneur Has More Failures than Successes
- The Harder You Work, the Luckier You'll Get
- Opportunities to Find Prospective Customers Are Everywhere: You Just Have to Look
- The Best Feedback from Potential Customers Comes from Meticulous Interviews
- Recognize the Vanity Metrics to Avoid Big Losses
- Keep Interviewing Customers until You Find a Migraine Problem Worth Solving
- People Can't Help Themselves from Sharing When You Bring Up a Migraine Problem
- Stay Objective in Your Interviews Whether You Are Getting Good or Bad News
- Nothing Else Matters until You Can Prove That Customers Want Your Product
- Luck Makers Seek Out New Experiences and Find Opportunities Wherever They Go
- Luck Is Not a Good Strategy for Poker or Business: It's the Outcome of a Good Strategy
- To Prove Demand, Find the Shortest Path to the Ultimate Customer Action
- Prepare for Bad Luck by Building Up Reserves
- Fear and Inaction Are the Two Greatest Threats to Your Business Idea
- Understand Your Tendencies On Tilt So That You Can Compensate for Them
- There Is No Mistaking It When You Uncover Migraine Problems Worth Solving
- Get Comfortable with Being Wrong
- Don't Go All-In without Confirming Your Assumptions through Smaller Bets
- Second Chances Are Rare: Make Sure You Get It Right the First Time Around
- Even When You Find a Migraine Problem, Crafting a Solution Requires Vigilance and Readjustment
- Don't Commit All-In until You Prove That Customers Want Your Product and There's a Business Model to Support It
- The Strength of Your Initial Idea, or Starting Hand, Is Always Relative.