Freemium economics : leveraging analytics and user segmentation to drive revenue /

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Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to ma...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Seufert, Eric Benjamin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Waltham, Massachusetts : MK, [2014]
Colección:Savvy manager's guides.
Temas:
Pricing.
Bundling (Marketing)
Marketing.
Demand (Economic theory)
Consumption (Economics)
Computer software industry > Case studies.
Economics.
Economics
Marketing
Prix > Fixation.
Vente groupée.
Demande (Théorie économique)
Logiciels > Industrie > Études de cas.
Économie politique.
marketing.
economics.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Computer software industry
Pricing
Case Reports
Case studies
Case studies.
Études de cas.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Chapter 1. The freemium business model
  • chapter 2. Analytics and freemium products
  • chapter 3. Quantitative methods for product management
  • chapter 4. Freemium metrics
  • chapter 5. Lifetime customer value
  • chapter 6. Freemium monetization
  • chapter 7. Virality
  • chapter 8. Growth.

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