Cargando…
Advertising for people who don't like advertising /
This is a book for everyone who makes tea during commercial breaks. It's about why advertising irritates, bores or outrages us, and why it doesn't have to be this way.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Laurence King Pub.,
2012.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Hello
- Fairy tales for the trend spotters
- Why now
- A brief history of selling stuff (according to KesselsKramer)
- KesselsKramer (a guide for those who've never heard of us)
- Death to a bunch of other people
- The triumph of small
- Small is human
- KesselsKramer is wrong
- KK outlet
- Liberation through DIY
- Interview with Erik Kessels
- Advertising from the outside : interview with Stefan Sagmeister
- Alex Bogusky's remora on the underbelly of capitalism
- Anthony Burrill in pictures
- Hans Aarsman's history of the present
- Mark Fenske on teaching advertising like Aristotle
- Where did all the rebels go? Interview with Steve Henry
- The laws of creativity and how to mess with them
- Goodbye.