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Advertising for people who don't like advertising /
This is a book for everyone who makes tea during commercial breaks. It's about why advertising irritates, bores or outrages us, and why it doesn't have to be this way.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Laurence King Pub.,
2012.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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|---|---|---|---|
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| 003 | OCoLC | ||
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| 110 | 2 | |a KesselsKramer. | |
| 245 | 1 | 0 | |a Advertising for people who don't like advertising / |c by KesselsKramer. |
| 260 | |a London : |b Laurence King Pub., |c 2012. | ||
| 300 | |a 1 online resource (239 pages) : |b chiefly color illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 347 | |a text file | ||
| 347 | |a text file |2 rda | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a This is a book for everyone who makes tea during commercial breaks. It's about why advertising irritates, bores or outrages us, and why it doesn't have to be this way. | ||
| 505 | 0 | |a Hello -- Fairy tales for the trend spotters -- Why now -- A brief history of selling stuff (according to KesselsKramer) -- KesselsKramer (a guide for those who've never heard of us) -- Death to a bunch of other people -- The triumph of small -- Small is human -- KesselsKramer is wrong -- KK outlet -- Liberation through DIY -- Interview with Erik Kessels -- Advertising from the outside : interview with Stefan Sagmeister -- Alex Bogusky's remora on the underbelly of capitalism -- Anthony Burrill in pictures -- Hans Aarsman's history of the present -- Mark Fenske on teaching advertising like Aristotle -- Where did all the rebels go? Interview with Steve Henry -- The laws of creativity and how to mess with them -- Goodbye. | |
| 542 | |f Copyright © 2012 | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 610 | 2 | 0 | |a KesselsKramer. |
| 610 | 2 | 7 | |a KesselsKramer. |2 fast |0 (OCoLC)fst01642624 |
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Commercial art. | |
| 650 | 6 | |a Art publicitaire. | |
| 650 | 7 | |a commercial art. |2 aat | |
| 650 | 7 | |a RELIGION |x Christian Life |x General. |2 bisacsh | |
| 650 | 7 | |a Advertising. |2 fast |0 (OCoLC)fst00797511 | |
| 650 | 7 | |a Commercial art. |2 fast |0 (OCoLC)fst00869331 | |
| 776 | 0 | 8 | |i Print version: |a KesselsKramer. |t Advertising for people who don't like advertising. |d London : Laurence King Pub., 2012 |z 9781856698252 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781856698252/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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