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How to set up & run a fashion label /
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business-from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In How to Set Up and Run a Fashion Label 2nd edition, Toby Mead...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Laurence King Pub.,
2012.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Introduction: Find your way
- Introduction to the fashion industry
- Be your own boss
- Business legal structure
- What's in a name?
- Working from home v setting up a studio
- Jack-of-all-trades?
- Know your market
- Understanding trends
- Product and image
- Getting it made
- Selling your collection
- Get your message out
- Finance.