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How to use type /
Offers an introduction to the use of type in design for print and screen. This title provides a practical introduction for those studying all pathways of graphic design. It discusses who uses type, where and when type is employed, and, audience and appropriateness of type and communication.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Laurence King,
2012.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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|---|---|---|---|
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| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
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| 037 | |a CL0500000458 |b Safari Books Online | ||
| 050 | 4 | |a Z246 |b .M37 2012 | |
| 072 | 7 | |a ART |x 010000 |2 bisacsh | |
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| 049 | |a UAMI | ||
| 100 | 1 | |a Marshall, Lindsey. | |
| 245 | 1 | 0 | |a How to use type / |c Lindsey Marshall & Lester Meachem. |
| 260 | |a London : |b Laurence King, |c 2012. | ||
| 300 | |a 1 online resource (208 pages) : |b color illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (page 204) and index. | ||
| 520 | |a Offers an introduction to the use of type in design for print and screen. This title provides a practical introduction for those studying all pathways of graphic design. It discusses who uses type, where and when type is employed, and, audience and appropriateness of type and communication. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a How to use Type; Contents; Introduction; What is type?; Why is the way we use type important?; Who uses type?; Where and when is type used?; Chapter 1: The basics; The anatomy of type; Categories of type; Combining typefaces; Selecting typefaces; Families of type; Expert sets; Measurement of type; Structure of a letterform; Counterforms; Case study: "Theater and Engineering" exhibition publicity; Chapter 2: Using the typeface; Legibility and readability; Upper and lower case; Line measure and spacing; Color and size; The typeface; Background; Type on screen; Paragraphs; Layout; Type and image | |
| 505 | 8 | |a Graphic elementsCase study: Amnesty Aktion magazine; Chapter 3: Designing with type; The design process; Experimentation; Design considerations; Tools; Refining; Case study: Mozambique Toy Soldier Typography; Chapter 4: Communication; Forms of communication; Meanings; Context; Impact; Rhythm and repetition; Visual continuity; Type as image; Symbols and graphic devices; Case study: Combine box letterform system; Chapter 5: Color and movement; Color of type; Using color to create hierarchy; Color and symbolism; Technical issues relating to color; Type and movement; Case study: Jesus Iso | |
| 505 | 8 | |a Chapter 6: Experiments with typeExperimental techniques; Type out there; Self-generated experiments; Surfaces; Type in three dimensions; Type as image; Pattern and decoration; Case study: Site-specific work at Casa FOA exhibition; Chapter 7: Production considerations; Evaluation; Preflight; Choice of stock; Print processes; Color in production; Production for print; File formats for print; Production for screen; Legal issues and accessibility; Case study: Promotional brochure; Glossary; Further reading & Websites; Index; Picture credits | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Graphic design (Typography) | |
| 650 | 0 | |a Type and type-founding. | |
| 650 | 0 | |a Graphic arts. | |
| 650 | 0 | |a Typesetting. | |
| 650 | 6 | |a Arts graphiques. | |
| 650 | 6 | |a Composition (Industries graphiques) | |
| 650 | 7 | |a graphic arts. |2 aat | |
| 650 | 7 | |a graphic design. |2 aat | |
| 650 | 7 | |a composition (printing preparation) |2 aat | |
| 650 | 7 | |a typesetting. |2 aat | |
| 650 | 7 | |a ART |x Techniques |x Drawing. |2 bisacsh | |
| 650 | 7 | |a Graphic arts. |2 fast |0 (OCoLC)fst00946595 | |
| 650 | 7 | |a Graphic design (Typography) |2 fast |0 (OCoLC)fst00946640 | |
| 650 | 7 | |a Type and type-founding. |2 fast |0 (OCoLC)fst01159951 | |
| 650 | 7 | |a Typesetting. |2 fast |0 (OCoLC)fst01159975 | |
| 700 | 1 | |a Meachem, Lester. | |
| 776 | 0 | 8 | |i Print version: |z 9781856698979 |z 1856698971 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781856698979/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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