Doing business successfully in China /

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Despite the overwhelming importance of the Chinese economy to the success of Western economies, there has yet to be an examination of why Western companies have had difficulties in doing business with the Chinese. A significant barrier that companies have difficulty to overcome is the effective comm...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Chung, Mona
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford ; Philadelphia : Chandos Publishing, 2011.
Colección:Chandos Asian studies series.
Temas:
Since 2000
Investments, Foreign > China.
Business etiquette > China.
International business enterprises > China.
Investissements étrangers > Chine.
Savoir-vivre > Affaires > Chine.
Entreprises multinationales > Chine.
BUSINESS & ECONOMICS > Economics > General.
BUSINESS & ECONOMICS > Reference.
Business etiquette.
Economic policy.
International business enterprises.
Investments, Foreign.
China > Economic policy > 2000-
Chine > Politique économique > 2000-
China.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • 1. Introduction
  • 2. Communicating with Chinese by understanding them better
  • 3. The Chung Model: a practical business example
  • 4. Characteristics of the Chinese in commercial negotiations
  • 5. A culturally sound entry strategy brings success
  • 6. The mindset of culture and its impact
  • 7. Mistakes to avoid in managing multicultural teams
  • 8. Cultural obstacles to negotiations: new research in China
  • 9. Eat, drink and may your business prosper
  • 10. How to market products to Chinese consumers
  • 11. Conclusion.

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