Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less /

"How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing - One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating in...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Pulizzi, Joe
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, ©2014.
Temas:
Marketing > Social aspects.
Social media.
Internet marketing.
Target marketing.
Marketing > Aspect social.
Médias sociaux.
Marketing sur Internet.
Cibles (Marketing)
social media.
Commerce.
Business & Economics.
Marketing & Sales.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing - One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they don't care about."--Publisher.
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780071819916
0071819916
1299848206
9781299848207

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