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Designing for behavior change : applying psychology and behavioral economics /
The second edition of this title can be found here . A new wave of products is helping people change their behavior and daily routines, whether it's exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Beijing, China :
O'Reilly,
2013.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Wendel, Stephen, |e author. | |
| 245 | 1 | 0 | |a Designing for behavior change : |b applying psychology and behavioral economics / |c Stephen Wendel. |
| 264 | 1 | |a Beijing, China : |b O'Reilly, |c 2013. | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a How the mind decides what to do next -- Why we take certain actions and not others -- Strategies for behavior change -- Figuring out what you want to accomplish -- Selecting the right target action -- Structuring the action -- Constructing the environment -- Preparing the user -- Moving from conceptual designs to interface designs -- Reviewing and fleshing out the interface designs -- Turning the designs into code -- Measuring impact -- Identifying obstacles to behavior change -- Learning and refining the product -- Common questions and a start-to-finish example -- Conclusion -- Appendixes: A. Glossary of terms -- B. Resources to learn more -- C. Bibliography -- D. Endnotes. | |
| 520 | |a The second edition of this title can be found here . A new wave of products is helping people change their behavior and daily routines, whether it's exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet's head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you'll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes. Learn the three main strategies to help people change behavior Identify your target audience and the behaviors they seek to change Extract user stories and identify obstacles to behavior change Develop effective interface designs that are enjoyable to use Measure your product's impact and learn ways to improve it Use practical examples from products like Nest, Fitbit, and Opower. | ||
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| 650 | 6 | |a Conception participative (Conception de systèmes) | |
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