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Interview techniques for UX practitioners : a user-centered design method /

Much of the work of user-centered design practitioners involves some type of interviewing. While interviewing is an important skill, many colleagues have little or no formal training in interviewing methods and often learn on the job with limited feedback on the quality of their interviews. This boo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wilson, Chauncey
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Waltham, MA : Morgan Kaufmann, 2014.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Chapter 1: Structured interviews
  • Overview of structured interviews
  • When should you use structured interviews?
  • Strengths
  • Weaknesses
  • What do you need to use structured interviews?
  • Procedures and practical advice on structured interviews
  • Variations and extensions to structured interviews
  • Major issues with structured interviews
  • Chapter 2: Semi-structured interviews
  • Overview of semi-structured interviews
  • When should you use semi-structured interviews?
  • Strengths
  • Weaknesses
  • What do you need to use semi-structured interviews?
  • Procedures and practical advice on semi-structured interviews
  • Variations and extensions to the semi-structured interview model
  • Major issues with semi-structured interviews
  • Chapter 3: Unstructured interviews
  • Overview of unstructured interviews
  • When should you use unstructured interviews?
  • Strengths
  • Weaknesses
  • What do you need to use unstructured interviews?
  • Procedures and practical advice on the unstructured interview method
  • Variations and extensions to unstructured interviews
  • Major issues in the use of the unstructured interview method
  • Chapter 4: Overview of the phone interview method
  • When should you use phone interviews?
  • Strengths
  • Weaknesses
  • What do you need to use this method?
  • Procedures and practical advice on phone interviews
  • Variations and extensions to the phone interview method
  • Major issues in the use of the phone interview method
  • Chapter 5: Focus groups
  • Overview of focus groups
  • When should you use focus groups?
  • Strengths
  • Weaknesses
  • What do you need to use focus groups?
  • Procedures and practical advice on focus groups
  • Variations and extensions to focus groups
  • Major issues in focus groups
  • Chapter 6: General interviewing issues
  • Sampling methods
  • The use of incentives.