The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans /
"The marketing blueprint you need to drive corporate growth. Based on an expansive, long-term study of proven marketing plans, The Ultimate Guide to Strategic Marketing provides decision makers with the knowledge and insight they need to overhaul their marketing strategies--not just come up wit...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Hamper, Robert J. |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York :
McGraw-Hill Education,
[2014]
|
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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