The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans /

"The marketing blueprint you need to drive corporate growth. Based on an expansive, long-term study of proven marketing plans, The Ultimate Guide to Strategic Marketing provides decision makers with the knowledge and insight they need to overhaul their marketing strategies--not just come up wit...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hamper, Robert J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, [2014]
Temas:
Marketing > Management.
Strategic planning.
Business planning.
Marketing research.
Marketing > Gestion.
Planification stratégique.
Marketing > Recherche.
BUSINESS & ECONOMICS > Marketing > General.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"The marketing blueprint you need to drive corporate growth. Based on an expansive, long-term study of proven marketing plans, The Ultimate Guide to Strategic Marketing provides decision makers with the knowledge and insight they need to overhaul their marketing strategies--not just come up with short-term, quick-fix solutions. It covers virtually every topic important to marketing executives, including: Planning in the context of the global/e-commerce market environment SWOT Internal/external investment opportunities Strategic budgeting and forecasting. Robert J. Hamper is president of Robert J. Hamper & Associates, which specializes in strategic planning, and has consulted for over 18 years to Fortune 500 and mid-sized corporations"--
Notas:Includes index.
Descripción Física:1 online resource (xii, 304 pages)
ISBN:9780071809108
0071809104

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