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Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business /

What do you trust more - an advertisement or a friend? Seize the power of today's most powerful marketing tool--WORD OF MOUTH According to Nielsen, 92 percent of consumers report that a word of mouth (WOM) recommendation is the top reason they buy a product or service. The founder of one of tod...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rand, Paul (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, [2014]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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