Ice Cream Social : the Struggle for the Soul of Ben & Jerry's.

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"For more than three decades, Ben & Jerry's has been committed to an insanely ambitious three-part mission: not just making the world's best ice cream but also supporting progressive causes and sharing its success with all stakeholders--employees, suppliers, distributors, customer...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Edmondson, Brad
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berrett-Koehler Publishers, 2014.
Colección:BK business book.
Temas:
Ben & Jerry's (Firm)
Entrepreneurship.
Ice cream industry > United States.
Social responsibility of business.
Entrepreneuriat.
Entreprises > Responsabilité sociale.
entrepreneurs.
BUSINESS & ECONOMICS > General.
Entrepreneurship
Ice cream industry
Social responsibility of business
United States
BUSINESS & ECONOMICS / General
Economics
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • "We're completely insane, and we need your help!"
  • A new kind of start-up
  • Progressive sweatshop
  • Staffing the social mission
  • Money starts talking
  • Yo, I'm not your CEO
  • The gulf was so wide
  • Leading with progressive values
  • Unacceptable choices
  • The sale agreements
  • A thousand cults
  • Counterattack
  • Pursuing linked prosperity
  • Epilogue by Jeff Furman
  • Reflection by Anuradha Mittal.

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