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Connected CRM : implementing a big-data-driven, customer-centric business strategy /

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"Three macro trends are changing the marketing landscape and forcing massive change on most organizations: the digitization of media and channels; social media; and the ability for consumers to access media anytime, anywhere. Marketers are responding with data-driven, digital customer strategie...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Williams, David, 1963-
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]
Temas:	Customer relations > Management. Relationship marketing. Strategic planning. Marketing relationnel. Planification stratégique. BUSINESS & ECONOMICS > Customer Relations. Customer relations > Management Relationship marketing Strategic planning
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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