The new business road test : what entrepreneurs and executives should do before launching a lean start-up /

ROAD TEST YOUR IDEA BEFORE YOU WRITE YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you�...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mullins, John W. (John Walker)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Harlow, England ; New York : Pearson, 2013.
Edición:4th ed.
Temas:
New business enterprises > Planning.
Marketing research.
Lean manufacturing.
Nouvelles entreprises > Planification.
Marketing > Recherche.
Production allégée.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • My opportunity : why will or won't this work?
  • Will the fish bite?
  • Is this a good market?
  • Is this a good industry?
  • Competitive and economic sustainability : it takes two to tango
  • What drives your entrepreneurial dream?
  • Can you and your team execute?
  • Your connections matter: which matter most?
  • Putting the seven domains to work to develop your opportunity
  • What to do before you launch your lean start-up
  • How to learn what you donâ¿¿t know you don't know
  • Who needs investors?
  • Market analysis worksheet
  • Industry analysis checklist
  • Do-it-yourself marketing research for your new business road test
  • Evidence-based forecasting
  • Getting help with your road test.

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