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The new business road test : what entrepreneurs and executives should do before launching a lean start-up /

ROAD TEST YOUR IDEA BEFORE YOU WRITE YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you�...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mullins, John W. (John Walker)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Harlow, England ; New York : Pearson, 2013.
Edición:4th ed.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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