Ratings analysis : audience measurement and analytics /

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratin...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Webster, James G.
Otros Autores: Phalen, Patricia F., Lichty, Lawrence Wilson
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Routledge, 2014.
Edición:Fourth edition.
Temas:
Television programs > Rating > Methodology.
Television viewers.
Radio programs > Rating > Methodology.
Radio audiences.
Émissions télévisées > Cote d'écoute > Méthodologie.
Téléspectateurs.
Radio > Émissions > Cote d'écoute > Méthodologie.
viewers (observers)
BUSINESS & ECONOMICS > Industries > Media & Communications.
TECHNOLOGY & ENGINEERING > Telecommunications.
Radio audiences
Radio programs > Rating > Methodology
Television programs > Rating > Methodology
Television viewers
Media Studies.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Part I. Audience measurement
  • part II. Audience analytics
  • part III. Applications.

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