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Convert every click : make more money online with holistic conversion rate optimization /
A holistic approach to conversion rate optimization that encompasses an entire business--online and offline--to drive more sales and referrals, and increase bottom-line profits, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your har...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Somerset, New Jersey :
Wiley,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- What is holistic conversion rate optimization?
- Designing your funnel
- Information capture and defining the ideal conversion point
- Split-testing strategies
- How to gather data
- Conversion-centric design
- Conversion-centric copywriting
- Video conversion strategies
- Landing page strategies
- Standard website strategies
- Shopping cart website strategies
- Mobile website strategies
- How to optimize traffic for conversion
- Follow-up marketing strategies
- Advanced strategies from Benji's conversion vault
- Conclusion.