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Convert every click : make more money online with holistic conversion rate optimization /

A holistic approach to conversion rate optimization that encompasses an entire business--online and offline--to drive more sales and referrals, and increase bottom-line profits, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your har...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rabhan, Benji
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Somerset, New Jersey : Wiley, 2013.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:A holistic approach to conversion rate optimization that encompasses an entire business--online and offline--to drive more sales and referrals, and increase bottom-line profits, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.
Descripción Física:1 online resource (242 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781118759745
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