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Leading the Starbucks way : 5 principles for connecting with your customers, your products and your people /

Offers five principles that have fueled the long-term global sustainability at Starbucks and can be applied to any company.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Michelli, Joseph A., 1960- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, [2014]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Michelli, Joseph A.,  |d 1960-  |e author. 
245 1 0 |a Leading the Starbucks way :  |b 5 principles for connecting with your customers, your products and your people /  |c by Joseph Michelli. 
264 1 |a New York :  |b McGraw-Hill Education,  |c [2014] 
264 4 |c ©2014 
300 |a 1 online resource 
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588 0 |a Print version record. 
504 |a Includes bibliographical references and index. 
505 0 |a The Starbucks connection -- Principle 1. Savor and elevate. If you don't have passion for your product, why should your customer? ; From replicable and consistent to magical and unique -- Principle 2. Love to be loved. It's a matter of trust and love ; It must thrive inside to be experienced outside -- Principle 3. Reach for common ground. Assume the universal : serve the unifying truths of humans ; Respect, celebrate, and customize : listening and innovating to meet local, regional, and global needs -- Principle 4. Mobilize the connection. Growing the connection through technology ; Personal relationships translate : sharing the love from people to products -- Cherish and challenge your legacy. Honor the past, but don't be trapped in it ; Taking the long view : building success that lasts ; Forging a real lifestyle connection. 
520 |a Offers five principles that have fueled the long-term global sustainability at Starbucks and can be applied to any company. 
546 |a English. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
610 2 0 |a Starbucks Coffee Company  |x Management. 
610 2 7 |a Starbucks Coffee Company  |2 fast 
650 0 |a Customer relations. 
650 0 |a Product management. 
650 0 |a Corporate culture. 
650 0 |a Success in business. 
650 2 |a Organizational Culture 
650 6 |a Produits commerciaux  |x Gestion. 
650 6 |a Culture organisationnelle. 
650 6 |a Succès dans les affaires. 
650 7 |a Corporate culture  |2 fast 
650 7 |a Customer relations  |2 fast 
650 7 |a Management  |2 fast 
650 7 |a Product management  |2 fast 
650 7 |a Success in business  |2 fast 
650 7 |a Business & Economics.  |2 hilcc 
650 7 |a Industries.  |2 hilcc 
776 0 8 |i Print version:  |a Michelli, Joseph A., 1960-  |t Leading the Starbucks way  |z 9780071801256  |w (DLC) 2013015527  |w (OCoLC)839388097 
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