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On second thought : [outsmarting your mind's hard-wired habits] /
A popular science writer explores new research into the many shortcuts that our minds use to make snap decisions-and explains how they help, how they hurt, and how we can overrule them.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
Old Saybrook :
Tantor,
2013.
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| Edición: | Unabridged. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Part 1: The body in the world. The visceral heuristic: cold shoulders and clean hands
- The visionary heuristic: hills and home runs
- The momentum heuristic: intuitive physics
- The fluency heuristic: the power of penmanship
- The mimicry heuristic: feeling your inner ape
- The mapmaker heuristic: getting away from it all
- Part 2: Numbers in our neurons. The arithmetic heuristic: "for just pennies a day"
- The scarcity heuristic: supply and desire
- The anchor heuristic: why things cost $19.95
- The calorie heuristic: "will work for food"
- The decoy heuristic: please don't make me choose
- The futuristic heuristic: a wrinkle in time
- Part 3: how the mind makes meaning. The design heuristic: simplicity and purpose
- The foraging heuristic: exploring and exploiting
- The caricature heuristic: engineering prejudice
- The cooties heuristic: contagion and magical thinking
- The naturalist heuristic: back to the garden
- The whodunit heuristic: murder and mortality
- The grim reaper heuristic: loneliness and zealotry
- The default heuristic: not to decide is ...