Modeling techniques in predictive analytics : business problems and solutions with R /

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Today, successful firms compete and win based on analytics. Modeling Techniques in Predictive Analytics brings together all the concepts, techniques, and R code you need to excel in any role involving analytics. Thomas W. Miller's unique balanced approach combines business context and quantitat...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Miller, Thomas W., 1946-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : Pearson Education, 2013, ©2014.
Temas:
Business forecasting > Mathematical models.
Business forecasting > Data processing.
R (Computer program language)
Prévision commerciale > Modèles mathématiques.
Prévision commerciale > Informatique.
R (Langage de programmation)
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Analytics and data science
  • Advertising and promotion
  • Preference and choice
  • Market basket analysis
  • Economic data analysis
  • Operations management
  • Text analytics
  • Sentiment analysis
  • Sports analytics
  • Brand and price
  • Spatial data analysis
  • The big little data game
  • [Appendix] A. There's a pack' for that
  • [Appendix] B. Measurement
  • [Appendix] C. Code and utilities.

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